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Formulating a Roadmap for
Rural Communications in India.
BRAND R.Comm 2024 Season 1 brought together agriculture pioneers, rural communicators, policy leaders, and top agribusinesses under the vision: A for Agriculture, B for Branding & C for Communication.
Building the foundational bridge for rural communications
The inaugural season brought together forward-looking voices to address communication barriers, vernacular media penetration, and structured brand trust in rural markets.
BRAND R.Comm was conceived to serve as a national summit dedicated to rural brand building, agricultural PR, and stakeholder engagement across India's vibrant farming regions.
Season 1 established the blueprint for technical panel exchanges, leadership keynotes, brand presentations, and the annual awards ceremony celebrating impactful rural communication campaigns.
Establishing transparent dialogue between agricultural science, industry leadership, and the rural audience.
Four core pillars of the 1st Edition
Formulating a Roadmap for Rural Communications
Addressing socio-economic conditions and cultural specifics of rural communities to align communication with sustainable development agendas.
Science of Communication - 'Land to Lab' & 'Lab to Land'
Understanding and bridging communication gaps between rural farming environments and research laboratories to foster collaboration and innovation.
AI, Digital Infrastructure & Financial Credit Communication
Leveraging Artificial Intelligence, technology for last-mile connectivity, and digital infrastructure to optimize agricultural credit outreach.
Media Trends 2024 - Shaping the Way Brands Communicate
Harnessing User-Generated Content (UGC), AR/VR tech, and inclusive channels to build trust and community engagement in rural branding.
Vocal for Local - Level Up Communication Strategy
Elevating communication strategies prioritizing authenticity, digital engagement, community outreach, and nationwide campaign scaling.
Brand Keynotes & CEO Future Prospects Panel
Keynotes by KREPL (50 Years Saga), CCFI, Thakar Chemicals, and CEO Panel examining environmental impact and bridging the digital divide.
Founding speakers who led the conversation
Distinguished scientists, corporate leaders, legal experts, and media voices from across rural India.
Prof. RB Singh
Former Chancellor, CAU, Imphal
Shri Raj Kumar Gupta
MD, Thakar Chemical Ltd
Shri Rajvir Rathi
Director Public Affairs, Bayer CropScience
Dr. KC Ravi
Chairman, CropLife India & CSO, Syngenta
Shri Amit BK Khare
Founder & Managing Partner, Snail Integral
Dr. Arvind Kumar
Former VC, RLBCAU, Jhansi
Shri Raju Kapoor
Director, FMC India
Shri Sunil Sihag
MD, Synergy Technofin Pvt. Ltd.
Dr. Ujjwal Narayan
Business Editor, PTI Videos
Dr. VV Sadamate
Former Advisor, Agriculture Planning Commission, GOI
Shri Vijay Sardana
Advocate, Supreme Court of India
Shri Durgesh Chandra
Secretary General, CropLife India
Shri Manish Sawla
Sr. Manager, IT, United Airlines
Shri Sanjay Nagi
Founder & MD, Market Insight Consultants
Shri Rajat Mishra
Assistant Editor, Republic World
Shri Nalin Rawal
Director Consulting & GIS, Agriwatch
Smt. Jyotsna Das Nanda
AVP - Corporate Communication, DS Group
Shri Vaishnav Thakur
CMO, Snail Integral LLP
Shri Vivek Mittal
Director (Sales & Marketing), Thakar Chemicals
Shri Tarun Bhargava
COO, IFFCO-MC Crop Science
Shri Nitin Puri
Founder, Kisansay
Ms. Poorvi Gupta
Independent Journalist & TEDx speaker
Dr. Shailendra Singh
COO, Zydex Industries
Shri Anand Chandra
Co-Founder & Exec Director, Arya.ag
Shri Rahul Mathur
Head, Marketing, IPL Biological
Smt. Nirmala Pathrawal
Executive Director, CCFI
Shri Dharmesh Gupta
MD, Dhanesha Crop Science
Shri Debabrata Sarkar
CMD MicroAlgae Solutions & VP-APAC AlgaEnergy
Shri Vipin Saini
CEO, BASAI
Shri Surendra Makhija
Strategic Advisor & Sr VP, Jain Irrigation
Shri Siddharth Gautam
MD Rural Access & Advisor Amar Ujala
Smt. Arti Khare
CEO & Co-Founder, Snail Integral LLP
Inaugural reach and industry impact
Early metrics reflecting delegate attendance, media coverage, and digital engagement.
150+ Senior Leaders
Top executives, agribusiness heads, scientists, and policy experts gathered at Holiday Inn, Aerocity, New Delhi.
31,223+ Impressions
Targeted digital campaigns generating 4,661+ direct reach and engagement across agricultural audiences.
50+ Imprint Coverages
Prominent print & digital coverage in Pestology, Krishak Jagat, plus 20+ media interactions & interviews.
7+ Award Categories
Inaugural awards honoring Lifetime Achievement, TVC campaigns, Digital Marketing, PR, and Rural Engagement.
Honouring inaugural excellence.
Recognising lifetime achievements and pioneering communications from the first edition.
JURY-BASED AWARDS✦HONOURING INDUSTRY LEADERSHIP
DR. RB SINGH
Renowned Agricultural Scientist & Former Chancellor, Central Agricultural University (CAU), Imphal
Presented at BRAND R.Comm 2023 in honour of distinguished service and foundational contributions to agricultural communication.
NOMINATION-BASED AWARDS✦CELEBRATING INAUGURAL CAMPAIGN EXCELLENCE
CROP CARE FEDERATION OF INDIA (CCFI)
Crop Care Federation of India
CROPLIFE INDIA
CropLife India
KRISHI RASAYAN EXPORTS (KREPL)
Krishi Rasayan Export Pvt. Ltd.
DHANESHA CROP SCIENCE
Dhanesha Crop Science
THAKAR CHEMICALS LIMITED
Thakar Chemicals Limited
SYNERGY TECHNOFIN & ZYDEX
Synergy Technofin / Zydex Industries
Moments from the inaugural edition
Glimpses of keynote addresses, delegate networking, and the awards ceremony.
Inaugural Summit Keynote Address
Lifetime Achievement Award to Dr. RB Singh
Industry Awards Presentation
BRAND R.Comm 1st Edition Event Moment #1
BRAND R.Comm 1st Edition Event Moment #2
Founding sponsors, partners and brands that trust us
The pioneering organizations who supported the first edition of BRAND R.Comm.
OUR SPONSORS
INDUSTRY ASSOCIATION PARTNERS
MEDIA PARTNERS
AWARD RESEARCH PARTNER
