Formulating a Roadmap for
Rural Communications in India.
BRAND R.Comm 2024 Season 1 brought together agriculture pioneers, rural communicators, policy leaders, and top agribusinesses under the vision: A for Agriculture, B for Branding & C for Communication.
Building the foundational bridge for rural communications
The inaugural season brought together forward-looking voices to address communication barriers, vernacular media penetration, and structured brand trust in rural markets.
BRAND R.Comm was conceived to serve as a national summit dedicated to rural brand building, agricultural PR, and stakeholder engagement across India's vibrant farming regions.
Season 1 established the blueprint for technical panel exchanges, leadership keynotes, brand presentations, and the annual awards ceremony celebrating impactful rural communication campaigns.
Establishing transparent dialogue between agricultural science, industry leadership, and the rural audience.
Four core pillars of the 1st Edition
Formulating a Roadmap for Rural Communications
Addressing socio-economic conditions and cultural specifics of rural communities to align communication with sustainable development agendas.
Science of Communication — 'Land to Lab' & 'Lab to Land'
Understanding and bridging communication gaps between rural farming environments and research laboratories to foster collaboration and innovation.
AI, Digital Infrastructure & Financial Credit Communication
Leveraging Artificial Intelligence, technology for last-mile connectivity, and digital infrastructure to optimize agricultural credit outreach.
Media Trends 2024 — Shaping the Way Brands Communicate
Harnessing User-Generated Content (UGC), AR/VR tech, and inclusive channels to build trust and community engagement in rural branding.
Vocal for Local — Level Up Communication Strategy
Elevating communication strategies prioritizing authenticity, digital engagement, community outreach, and nationwide campaign scaling.
Brand Keynotes & CEO Future Prospects Panel
Keynotes by KREPL (50 Years Saga), CCFI, Thakar Chemicals, and CEO Panel examining environmental impact and bridging the digital divide.
Founding speakers who led the conversation
Distinguished scientists, corporate leaders, legal experts, and media voices from across rural India.
Dr. RB Singh
Former VC, CAU Imphal
Dr. KC Ravi
Chairman, CropLife India
Dr. Arvind Kumar
Former VC, RLBCAU, Jhansi
Vijay Sardana
Advocate, Supreme Court of India
Shri Suresh Reddy
President, Krishi Rasayan Exports
Harish Mehta
Sr. Advisor, Crop Care Federation of India
Sumit Gupta
Director (Projects), Thakar Chemicals Ltd.
Anil Dhingra
Managing Director, IFFCO - MC
Rajesh Aggarwal
MD, Insecticides India Ltd.
Rajvir Rathi
Director Public Affairs, Bayer
Sunil Sihag
MD, Synergy Technofin
Dr. Shailendra Singh
COO, Zydex Industries
Raju Kapoor
Director, FMC India
Inaugural reach and industry impact
Early metrics reflecting delegate attendance, media coverage, and digital engagement.
150+ Senior Leaders
Top executives, agribusiness heads, scientists, and policy experts gathered at Holiday Inn, Aerocity, New Delhi.
31,223+ Impressions
Targeted digital campaigns generating 4,661+ direct reach and engagement across agricultural audiences.
50+ Imprint Coverages
Prominent print & digital coverage in Pestology, Krishak Jagat, plus 20+ media interactions & interviews.
7+ Award Categories
Inaugural awards honoring Lifetime Achievement, TVC campaigns, Digital Marketing, PR, and Rural Engagement.
Honouring inaugural excellence.
Recognising lifetime achievements and pioneering communications from the first edition.
JURY-BASED AWARDS✦HONOURING INDUSTRY LEADERSHIP
DR. RB SINGH
Renowned Agricultural Scientist & Former Chancellor, Central Agricultural University (CAU), Imphal
Presented at BRAND R.Comm 2023 in honour of distinguished service and foundational contributions to agricultural communication.
NOMINATION-BASED AWARDS✦CELEBRATING INAUGURAL CAMPAIGN EXCELLENCE
CROP CARE FEDERATION OF INDIA (CCFI)
Crop Care Federation of India
CROPLIFE INDIA
CropLife India
KRISHI RASAYAN EXPORTS (KREPL)
Krishi Rasayan Export Pvt. Ltd.
DHANESHA CROP SCIENCE
Dhanesha Crop Science
THAKAR CHEMICALS LIMITED
Thakar Chemicals Limited
SYNERGY TECHNOFIN & ZYDEX
Synergy Technofin / Zydex Industries
Moments from the inaugural edition
Glimpses of keynote addresses, delegate networking, and the awards ceremony.
Inaugural Summit Stage Keynote
Panel Discussion & Knowledge Exchange
Audience & Senior Industry Leaders
Awards Night & Presentation
Thought Leadership & Dialogue
Founding sponsors, partners and brands that trust us
The pioneering organizations who supported the first edition of BRAND R.Comm.
SPONSORS
INDUSTRY ASSOCIATION PARTNERS
ASSOCIATE SPONSORS
MEDIA PARTNERS
RESEARCH PARTNER
KNOWLEDGE PARTNER
