SECOND EDITION • EVENT RECAP
Brand R.Comm Season 2

A for Agriculture, B for Branding, and C for Communication.

BRAND R.Comm 2024 brought together policymakers, agri-input leaders and communication professionals for a day built around one theme: aligning communication with development, empowerment and sustainability for the nation.

Event
BRAND R.Comm, Summit & Awards 2024
Venue
Hotel The Park, Janpath, New Delhi
Date & Edition
6 Dec 2024 • 2nd Edition
Archive
Download Summary
The Theme

Communication for development, empowerment and sustainability

Building on the debut edition, BRAND R.Comm's second year brought a wider mix of voices to the stage, from central government officials to agri-input CEOs to independent journalists.

BRAND R.Comm is a platform built to foster dialogue, collaboration and innovation in rural communication. It brings thought leaders, industry experts, policymakers and stakeholders together to explore the trends, practices and solutions shaping rural India.

The second edition carried this forward with a full day of keynotes, panel discussions, brand presentations and networking, closing with an awards night that recognised the people and companies driving change on the ground.

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Role of communication in aligning with development, empowerment and sustainability for the nation.

Summit Theme
Second Edition 2024
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SENIOR DELEGATES
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SPEAKERS ON STAGE
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LINKEDIN IMPRESSIONS
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MEDIA INTERACTIONS
What The Day Held

Four ideas the summit was built around

01 — UNIQUE CONCEPT

Case Studies & Success Stories

Case studies and success stories showcasing innovative approaches and impactful initiatives in rural communication.

02 — PANEL DISCUSSION

Trends & Opportunities

Conversations on emerging trends, challenges and opportunities across agriculture and rural development.

03 — BRAND PRESENTATION

Keynote Addresses

Keynote addresses by renowned experts in rural communication, agriculture and development.

04 — NETWORKING

Industry Connect

Opportunities to connect with industry peers, stakeholders and potential collaborators through the day.

On The Stage

36 speakers who joined the conversation

Scientists, CEOs, journalists and policy voices from across agriculture and rural development.

Dr. RB SIngh

Dr. RB SIngh

Former VC, VAU, Imphal

Dr. KC Ravi

Dr. KC Ravi

Chairman, CropLife India

Manish Sawla

Manish Sawla

Sr. Manager, IT, United Airline

Dr. Arvind Kumar

Dr. Arvind Kumar

Former VC, RLBCAU, Jhansi

Vijay Sardana

Vijay Sardana

Advocate, Supreme Court of India

Anand Chandra

Anand Chandra

Co-Founder & Executive Director, Arya.ag

Raj Kumar Gupta

Raj Kumar Gupta

MD, Thakar Chemicals Ltd.

Dr. VV Sadamate

Dr. VV Sadamate

Agri Ext. Specialist & Former Advisor, GOI

Dharmesh Gupta

Dharmesh Gupta

Managing Director Dhanesha Crop Sciences Pvt. Ltd

Anil Dhingra

Anil Dhingra

Managing Director, IFFCO - MC

Harish Mehta

Harish Mehta

Sr. Advisor, Crop Care federation of India

Jyotsna Dash Nanda

Jyotsna Dash Nanda

AVP, Corporate Communication, DS Group

Rajesh Aggarwal

Rajesh Aggarwal

Managing Director, Insecticide India Ltd.

Sumit Gupta

Sumit Gupta

Director (Project), Thakar Chemicals Ltd

Poorvi Gupta

Poorvi Gupta

Independent Journalist, & TEDx Speaker

Rajvir Rathi

Rajvir Rathi

Director Public Affair, Bayer

Sunil Sihag

Sunil Sihag

Managing Director, Synergy Technofin Pvt. Ltd.

Nalin Rawal

Nalin Rawal

Director Consulting & GIS Services, Agriwatch

Debabrata Sarkar

Debabrata Sarkar

CMD – MicroAlgae Solutions India & VP-APAC-AlgaEnergy

Rajat Mishra

Rajat Mishra

Assistant Editor, Republic World

Takuya Fukunaga

Takuya Fukunaga

Jt. CEO, IFFCO – MC Crop Science

Dr. Shailendra Singh

Dr. Shailendra Singh

COO, Zydex Industries Pvt. Ltd.

Raju Kapoor

Raju Kapoor

Director, FMC India

Tarun Bhargava

Tarun Bhargava

COO, IFFCO – MC Crop Science

Durgesh Chandra

Durgesh Chandra

Secretary General, CropLife India

Sanjay Nagi

Sanjay Nagi

Founder & MD, Market Insight Consultant

Dr. Ujjwal Narayan

Dr. Ujjwal Narayan

Business Editor, PTI Videos

Nirmala Pathrawal

Nirmala Pathrawal

Executive Director, CCFI

Siddharth Gautam

Siddharth Gautam

Managing Director, Rural Access

Vipin Saini

Vipin Saini

CEO, BASAI

Nitin Puri

Nitin Puri

Founder, KisanSay

Surendra Makhija

Surendra Makhija

Strategic Advisor & SVP, Jain Irrigation

Vivek Mittal

Vivek Mittal

Director, Thakar Chemicals Ltd.

Rahul Mathur

Rahul Mathur

Head – Marketing, IPL Biologicals

Suresh Reddy

Suresh Reddy

President, Krishi Rasayan Export Pvt. Ltd.

Rakesh Tiwari

Rakesh Tiwari

Poet, Storyteller, TEDx Speaker, Author & Award Winning Podcaster

The Numbers

Reach across the ground and the feed

Pre-event digital and print activity, the day itself, and the public relations push that followed.

ON EVENT

150+ delegates, 35+ speakers

Senior delegates from industry filled the room, with speakers across panel discussions and brand presentations.

LINKEDIN

31,223 impressions

4,661 reach on LinkedIn alone, carrying the summit's key moments well beyond the room.

PUBLIC RELATIONS

50+ online and print mentions

Coverage across online and print media, including feature ads in Pestology and Krishak Jagat.

MEDIA

20+ interactions and interviews

Speakers and organisers featured across news channels and industry publications after the event.

SEASON 2 • 2024 AWARDS

Honouring industry legacy.

Recognising pioneering contributions, strategic communication, and ground-level impact across rural India.

JURY-BASED AWARDSHONOURING INDUSTRY LEADERSHIP AND LEGACY

DR. RB SINGH
LIFETIME ACHIEVEMENT AWARD 2024

DR. RB SINGH

Former Chancellor, CAU, Imphal

Presented at BRAND R.Comm 2024 in honour of distinguished service, visionary leadership, and lifetime contributions to agriculture and rural empowerment.

2nd Edition • Hotel The Park, New DelhiAward Winner

NOMINATION-BASED AWARDSCELEBRATING CAMPAIGN AND CORPORATE EXCELLENCE

EMERGING PARTICIPANT FOR RURAL ENGAGEMENT AWARD 2024
DHANESHA

DHANESHA

Dhanesha Crop Science

INTEGRATED COMMUNICATION AWARD 2024
CROPLIFE INDIA

CROPLIFE INDIA

CropLife India

INTEGRATED COMMUNICATION AWARD 2024
SYNGENTA

SYNGENTA

Syngenta India

BRAND CAMPAIGN (TVC) AWARD 2024
KRISHAJ

KRISHAJ

Krishi Rasayan Export

DIGITAL MARKETING AWARD 2024
ARIES AGRO LIMITED

ARIES AGRO LIMITED

Aries Agro Limited

PR CAMPAIGN AWARD 2024
IPL

IPL

IPL Biologicals

RURAL ENGAGEMENT AWARD 2024
CROP CARE FEDERATION OF INDIA

CROP CARE FEDERATION OF INDIA

CCFI

RURAL ENGAGEMENT AWARD 2024
PARLE BIO CARE

PARLE BIO CARE

Parle Bio Care

FROM THE FLOOR

Moments from the summit and awards night

Panel discussions, award presentations and the room that made both happen.

Summit Inauguration & Stage Keynotes

Summit Inauguration & Stage Keynotes

Panel Discussion & Industry Exchange

Panel Discussion & Industry Exchange

Audience & Senior Delegates

Audience & Senior Delegates

Awards Night Presentation

Awards Night Presentation

Thought Leadership & Dialogue

Thought Leadership & Dialogue

Gala Networking & Collaboration
GRATITUDE

Sponsors, partners and brands that trust us

The companies and associations who made the second edition possible.

SPONSORS

ZydexAGMA EnergyNovonesisAlgaEnergyIFFCO-MC Crop ScienceThakar Chemicals Limited

INDUSTRY ASSOCIATION PARTNERS

BASAICCFIACFICropLife India

ASSOCIATE SPONSORS

YaraINERASyngentaBayerIPL Biologicals

MEDIA PARTNERS

Krishi JagranKrishak JagatFasal KrantiPestology

RESEARCH PARTNER

Market Insight Consultants

KNOWLEDGE PARTNER

Synergy Technofin